Project Details
- Project Name
- FB - Fabrizio Barbacci
- Year
- 2026
- Services
- Visual IdentityPackagingMotionIllustrations
- Duration
- 1 Month
About Project
Blaze Motors had the speed and the culture, but their brand didn’t match the intensity of what they stood for. The visuals felt generic, borrowed from a category that rewards sameness over character. We built an identity system rooted in motion, grit, and unapologetic presence, one that hits as hard as the machines they build.
