Project Details
- Project Name
- GDS
- Year
- 2026
- Services
- BrandingArt & Design DirectionWeb design
- Duration
- 2 Months
About Project
GDS already had a brand. What it didn’t have was a brand ready for where it was going. Moving from Rome to Dubai meant changing how people see it: less real estate agency, more lifestyle.
We built a parent brand and two sub-brands under one architecture, so every side of the business speaks with the same voice in two very different markets.
